When planning your social media editorial calendar, don’t miss out on the opportunity to use popular hashtags for January.  Joining in trending conversations will not only help your business get noticed, but it also helps with content for your social media channels! This is where you can put your creative caps on, and think of how to tie your business into daily popular hashtags. I love how TOMS posted this picture and the caption along with it.

Sunday brunch done the right way. Are you sipping on #TOMSRoastingCo this morning?

Not only did they use a custom hashtag for their brand, but they could post an image like this on January 20th and include the hashtag #CheeseLoversDay.  Choose an eye catching, high quality image that is relevant to your brand, and research the top hashtags to use.  Remember on Instagram you can use up to 30 hashtags on a post, and on Twitter you can use as many as you would like, keeping in mind the 280 character max.

Another example of getting creative with your business and making it relevant to a conversation would be, if you own a coffee shop and would like to join in the hashtag #ScienceFictionDay, take a picture of the coffee of the day and include a quote from Isaac Asimov.  Isaac is a famed science fiction writer.  This way you can contribute your post to the popular hashtag #coffee, along with the hashtag #ScienceFictionDay.  See how creative you can get while staying relevant? This is what makes social media so fun. Below is an image that includes the hashtags, and the days associated with them.  Start creating your social media calendar now and incorporate your products and services to it!

Need help creating the editorial calendar? Contact us at Luxe Media Marketing and we’ll help you!